Are your social media efforts translating into leads for your martial arts business? Regardless of which platform you use, they all offer a unique way to search, find and engage with prospective students. Although there isn’t an exact science to generating leads via social media, it’s easy to get lost in the social chatter with nothing to show for the hours spent toiling away at writing posts. We outline three simple ways to ensure the time spent on social channels is not in vain and contributes to your overall business objectives.
Gating your valuable content with a simple form is one of the easiest ways to increase lead generation. This involves asking for a user’s email address or requesting they share a link before they gain access to your tips and insights. Gating your rich content ensures you acquire qualified leads while being able to track your social media return on investment. Even if you haven’t put any dollars behind posts, your time is money.
Creating and distributing content is just like devising a martial arts lesson plan; you need to understand your audience and mould the messaging to reflect their needs or interests. Consistently post content solving something and offering a straightforward solution. It shows you identify with their problem. Being helpful paves the way for prospective leads.
Social media contests allow you to capture data and follow up on the generated leads. Not only can they be fun and engaging for your followers, contests are also a great way to promote your services or packages. Why not offer existing and potential students a free martial arts lesson with a friend or colleague? If they took the time to enter the contest, they’re likely to be interested in your martial arts school. Now you have a reason to reach out and forge new contacts without having to cold call. If you would like more information on generating leads for your martial arts business, get in contact with us. We would be happy to share what has worked so well for us.
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