Mirroring Behaviour to Convert Martial Arts Enquiries

How often have you asked students to copy your movements on the mat? A question we frequently get asked by martial arts business owners is<span>,</span>"<em>What are your secrets for converting enquiries to business?"</em> Little do they know the first step to successful enquiry conversion is something they’ve been teaching for years.

In addition to being a great training technique, the ability to mirror and match behaviour can <span>be </span>incredibly useful in a business context, as it is a <span><a href="http://lifehacker.com/5894462/use-mirroring-and-matching-to-build-a-good-rapport-and-become-more-persuasive" target="_blank"><span>proven method of building rapport</span></a>.</span><span> </span>
<h2>An unconscious preference</h2>
Humans instinctively like and trust people who are similar to them<span>. W</span>hen people are faced with the prospect of...

Continue Reading...

MA Business Success 12: Dojo Learning Portal

https://soundcloud.com/tima-38/martial-arts-business-success-12-dojo-learning-portal

Alex: Today, we are talking about TIMA's favorite teaching tools. Come on, kick us off, Graham. What is this all about? Graham: All righty. Well, this next thing here that I am going to talk about is our learning portal and has so many different facets to it and to explain from an instructor's point of view or a boss's point of view, having this forum where all of your IP, all of your intellectual property, all of your systems and procedures are hosted. Now, as we enter the information age and modern era, it's really vital to make sure that we stay current. Gone have the days of having a big lever arch fall with all of your systems written down and thumbprints all over it that your staff can maybe look at or learn from. What we've done is actually taken everything over the last, goodness, five years that myself and Phil have created and put it into an online platform where all of our staff have...

Continue Reading...

8 Tips for Communicating Like a Pro at Your Dojo

How do you rate your communication skills? Whether it’s speaking to one, to many, over the phone, in a webinar, in a team meeting, or with a new client, communicating professionally is an essential skill for any martial arts business owner.  But this is easier said than done. According to Glen Croston, Ph.D in Psychology Today, most studies indicate people fear public speaking more than death. However, public speaking is a simple skill and the key is to replace fear with confidence. Here are 8 tips to help you overcome your fear of public speaking and begin communicating confidently:  1) Know Your Audience The first step to communicating confidently is defining the audience you are addressing. Whether it’s a large group of business owners at an international summit, a web conference with a potential client, or a weekly staff meeting at the back of your martial arts studio, it’s important to understand whom your target audience is so you can tailor your...

Continue Reading...

MA Business Success 11: Industry Benchmarks

https://soundcloud.com/tima-38/martial-arts-business-success-11-industry-benchmarks

Alex: Today, we're talking about martial arts industry benchmarks so Phil, kick us off with this. Phil: Sure, well look, in every industry, I suppose, there are benchmarks which you need to, I suppose, keep in mind, because it helps you understand where you're tracking and with statistics or benchmarks, it's important that as you're reading those statistics, that you can see the curve before it happens. So I know in our industry, we have certain benchmarks that we have, I suppose, that are renowned around the world for the martial arts industry, for example, we're talking about quit rates, join rates, the average student fee, over-the-counter sales, all that sort of stuff that we in our business basically align ourselves with or check off with and see where we're tracking. And obviously we want to try and be ahead of the game and be the best in the world, so that's why we come with quit rates. I'm...

Continue Reading...

Martial Arts School Owners: Leave Your Comfort Zone

How do you feel about leaving your comfort zone? Do you avoid it or embrace it? For any business owner, leading a team through unchartered territory can be a daunting prospect. But it is an essential experience in any entrepreneur’s pathway to growth. As the owner of a martial arts school, you’re bound to feel a personal connection to your clients as well as the team you lead. This personal connection can be the barrier dojo owners encounter when it comes to breaking free from their comfort zone. The thought, ‘what if I let my clients down?’ can scare you into inaction. According to a recent article published in Forbes, having the confidence to leave your comfort zone is especially important for people who are self-employed. If you try to view the experience as a chance to differentiate yourself from your competitors and create a lasting impression in the mind of your customers, your positive attitude will frame your results.

What about the risk?

We...

Continue Reading...
1 2 3 4 5 6 7 8 9 10 11
Close

50% Complete

Apply now to see if working with TIMA is a right fit for you