MA Business Success 8: Converting Enquiries to Business

ttps://soundcloud.com/tima-38/martial-arts-business-success-8-converting-enquiries-to-business Alex: This time, we're discussing strategies for converting inquiries. Into business. Now Phil it's essential isn't it? You've got somebody through the door, or you've got them on the phone. What are your tips to making that leap? Phil: Sure, yeah. Look, the first...really it is imperative the very first thing you need to do is build rapport. Alex: Yes. Phil: You want someone to like you, basically. If they don't like you, they're not gonna come into your business. So the first thing you need to do is mirror or match their behavior, to some regard. So how they talk, how they stand, the hand gestures that they use. All those little things about building rapport, the same sort of language. And it's not trying to be someone that you're not. It's just showing them that...people like people that are like them. Alex: Yes. Phil: And once you can get past that awkward first meeting...most people...

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The Value of Marketing Through Martial Arts Events

How do you build rapport while gaining qualified leads for your martial arts school? The answer is simple; put yourself in front of your audience. You might be interacting with them online, but face-to-face encounters are far more memorable than your most recent Facebook post.

What’s all the fuss about?

The Content Marketing Institute recognises in-person events as the most effective weapon in a company’s marketing arsenal, and with good reason. Which other platform allows you to solidify the relationship with your audience and appear as a credible industry figure? Building that level of trust and authority online takes upwards of 12 months; you could achieve the same over the course of a few events. Phil Britten, co-founder of TIMA, says the key is to “find out what they want, go get it and give it to them.”

Showcase your authenticity

Communicating with your audience in person sets the stage for gaining their trust and respect, provided you sell to them...

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Responding to Criticism in Your Martial Arts Business

Without a doubt, you love receiving positive feedback about your martial arts school, but what happens when you receive negative responses? Holding your customers to the adage “if you don’t have anything nice to say, don’t say anything at all” can prevent your business from achieving growth.

What doesn’t kill you makes you stronger

It’s important to use criticism you receive to improve your offering. Doing this will create a constant cycle of growth because no business is ever perfect. Even with years of experience in running martial arts schools, TIMA co-founder Graham McDonnell advises, “The tip that I’d recommend for most people is definitely find out first and foremost why people are leaving.” Finding out the reasons people are leaving is a great way to identify what tweaks need to be made to your business. Pinpointing these specific areas will allow you to provide a better service, and will improve your student retention.

Be...

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3 Ways Social Media Generates Leads for Your Dojo

Are your social media efforts translating into leads for your martial arts business? Regardless of which platform you use, they all offer a unique way to search, find and engage with prospective students. Although there isn’t an exact science to generating leads via social media, it’s easy to get lost in the social chatter with nothing to show for the hours spent toiling away at writing posts.  We outline three simple ways to ensure the time spent on social channels is not in vain and contributes to your overall business objectives.

Utilise gated content

Gating your valuable content with a simple form is one of the easiest ways to increase lead generation.  This involves asking for a user’s email address or requesting they share a link before they gain access to your tips and insights. Gating your rich content ensures you acquire qualified leads while being able to track your social media return on investment. Even if you haven’t put any dollars...

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Should You Use Free Trials In Your Martial Arts School?

Are you offering free classes in your martial arts school? Free trials are a great way to get people through the door  but many business owners wonder if they convert into real business.  Is it throwing money down the drain? Unfortunately, there is no universal answer whether free trials are right for every martial arts business. Here are some key factors to consider while determining whether free trials are right for you.

Whom are you trying to attract?

Free trials are most effective in attracting customers who currently have no strong feelings towards martial arts but could be easily persuaded to join. For most martial arts businesses the clients who frequently fill this description are children. Free trials are especially effective in getting children signed up to your dojo. Their attention can be fleeting and the parents who pay for the service want to know their children are genuinely interested before forking out the fees.

How will you manage expectations?

Is your...

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Is Your Martial Arts School Taking Over Your Life?

As a business owner, it’s easy to invest your heart and soul into your work. Your decision to open a martial arts school usually stems from a deep-seated passion. It’s important when running a martial arts business to make an effort to balance your work life and personal life. If you’re unsure if you’re letting your martial arts business take over your life, ask yourself the following questions.

Are you struggling to hand the reins over to someone else?

Especially in a martial arts business, your success can be very personality driven. Often people will gravitate to your school because of the instructor. This can make it particularly difficult to remove yourself from the business, as business owners wonder if they move the instructor out, will students leave. According to TIMA co-founder Phil Britten, the key to handing over the reins in a martial arts business is going slow. “It’s the slow process of introducing the new person and phasing...

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