Is Your Martial Arts School Taking Over Your Life?
As a business owner, it’s easy to invest your heart and soul into your work. Your decision to open a martial arts school usually stems from a deep-seated passion. It’s important when running a martial arts business to make an effort to balance your work life and personal life. If you’re unsure if you’re letting your martial arts business take over your life, ask yourself the following questions.
Are you struggling to hand the reins over to someone else?
Especially in a martial arts business, your success can be very personality driven. Often people will gravitate to your school because of the instructor. This can make it particularly difficult to remove yourself from the business, as business owners wonder if they move the instructor out, will students leave. According to TIMA co-founder Phil Britten, the key to handing over the reins in a martial arts business is going slow. “It’s the slow process of introducing the new person and phasing...
Keeping Students Returning to Your Martial Arts School
One of the most frequent challenges a martial arts business owner will encounter is how to keep students returning to your school. The rate of clients leaving martial arts schools is quite high. According to Graham McDonnell, owner of TIMA, a semi-professional school has around a 10% attrition rate, with professional schools having an attrition rate of around 7%.
New students don’t make up for lost students
Often martial arts businesses attempt to bring in new students as a solution to their rate of attrition. This is a poor solution as it will result in a school gaining new students just to ‘break even’ and limit the school’s potential to grow. Attracting new students to your business can be costly and time consuming. Research has shown it takes 16 times for a new student to see your brand and choose your service, says Graham. It takes only five interactions with an existing student to retain and keep them. It is more cost-effective to focus on your...
Martial Arts Business Success 4: Dealing with Disruptive Kids
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Martial Arts Business Success 3: Structuring Classes
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