TIMA Road Map #9: How To Set Pay Scales At Your Martial Arts School

Phil: Good day team. Phil Britten here. Graham: And Graham McConnell from TIMA, The Institute of Martial Arts. In this video, you're going to see all about staff pay. Well, where do I start? Now, you may all ready have a bunch of assistants that are helping you around your school or volunteers. At what point do you start to remunerate them or give them the benefit of actually helping out? Something myself and Phil do at our school is we always like to pay, well, I guess the instructors. We don't like to have too many volunteers moving around, it's always nice to have them there, but at the end of the day we want to have them converted so they're committed to us. Before you start worrying about how much to pay, there's some really important things if you do make that decision to have them on board, and first and foremost is clarity. Clarity about what it is they're actually going to be doing and their level of commitment to you. For example, if you have somebody simply just helping...

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TIMA Road Map #8: How to Take Your Martial Arts School from Part-Time to Full-Time

Phil:In this video, we're gonna be talking about how to go from part-time to full-time. Well, you know what? There's a ton of people out there who are just doing that part-time thing, and that's all that they wanna do, and well done, guys. If you have a passionate career and you're just living your dream on the side, then that's fantastic. But if you are wanting to go from part-time martial arts school owner to full-time, well, there's a few things you need to consider. One is the gap, the gap. What is the gap? And how do you go from where you are to where you wanna be? What does it look like? And the thing is, if you don't even know what it takes to run a full-time school, you need to find somebody who's doing it so you can ask them all those tricky questions. Because I tell you right now, running a part-time to a full-time is a big, big, different gig, so that's something you've got to remember. The second thing is the fear. There's so much fear surrounding making this big step,...

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TIMA Road Map #7: How to Hold Staff Meetings that are Both Productive and Fun

Graham: In this video, we're going to share with you how to make meetings fun. And to be honest with you, meetings can be rather drab and boring, but they have to happen to get your team motivated, to keep them on track, to know where you're at, make sure they're accountable. But you don't want to sit there and have them checking out. I know that we've been in meetings ourselves where you're just there watching the clock, you think come on. Phil: Hurry up. Graham: Hurry up. And you actually miss some of the most important things. Yeah, you may be there in body, but not necessarily there present mentally. So, what is a meeting and how do you run it? I guess really, they're the things you've got to identify. At our school we have a couple of power meetings, and they're really only about a five minute meeting before class. We have a rule, it's a saying Phil created, "D by three." And what that means is, our classes started at Dojo at 3:30. So, half an hour beforehand, we're all in our...

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TIMA Road Map #6: What Questions Should You Be Asking Your Instructors in Their Performance Review?

Phil: In this video, we're going to be talking about performance reviews. Well, what is a performance review? It's a chance for school owners, branch managers, to review their staff's performance and reset, realign the next goals for the following 3 or 6 or 12 months. It's a chance for the employee also to review the employer, and that's what we do. I think it's really important that it shouldn't be a one-way street, this performance review. I really want to know if I'm performing to the best of my ability for my staff and vice versa as well. So I don't just think it's a one-way thing. I'm sitting at the top of my ivory tower shooting down the barrel telling them what they've done wrong and how they can do better. It really should be a positive thing where we set out the goal, set out the expectations and also double ended. So I want them to tell me how I'm going as a boss. I want them to tell me if I'm providing a good enough service training, learning outcomes, experience, all...

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TIMA Road Map #5: How to Increase Profits at Your Martial Arts School

Graham: This is our final video in the short series on our TIMA road map. And these are five videos that really we've identified for us, the magic matrix on stats and figures that you should be identifying and continually reviewing to make sure that you're hitting the goals and having your business hit all those dreams and successes that you really want. In this video here though, we're going to talk about over-the-counter sales and upgrades, which is really quite a, I guess, vital part of your business, but sometimes overlooked by the business owner. Phil: Well, I'm going to kick-off with upgrades. Most martial arts school should have some sort of upgrade process. The thing is, if you're not upgrading your students to a higher level, well you're missing out on a ton of cash. Now, it's not all about making money, it's about giving the students an elite level of training. You know, you have so much knowledge within you, why wouldn't you segregate it from sort of the everyday...

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TIMA Road Map #4: How to Retain Your Students?

There have been particular steps within the process, the magic metrics that we like to follow and hold ourselves accountable to. It's these areas in your business that if they are always check, your check points, then I guarantee you a success with your business. In this particular video, we are going to be talking about retention. I do not know about you, but in our business there are certain drop zones that we know about. If you're checking statistics correctly and regularly, then you're going to know these areas are quite common areas. I don't know what the industries standard is these days but I've heard it was around 11 months, that the average student will stick with you. Well, we have drop zones at about six-month mark yeah probably around the 12-month mark and then later on about a year and a half and sort of brown belt level as well. Now, if we know that students are dropping off at these areas, we're going to find out what the issue is? Is it that the classes get too...

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TIMA Road Map #3: What is Your Average Student Fee?

Good day guys, Graham McDonnell here from TIMA. In this video, I really want to touch on a really... I guess sometimes can be a sensitive topic and that is your average student fee. Having traveled the world and talked to lots of different business owners, I hear all the time how many student numbers they have. Now that's a great number, that's really great confidence booster but what you got to look at is, well, how is the business tracking? We're talking about P and L's - profit and loss. And for a lot of business owners listening and I'm sure you guys are really sitting up with your ears forward. It's all about making sure that really at the end of the day we're here to serve our students, give them the best possible product, but we also need to make sure we've got a viable business. So when we look at the students that we have at WAIMA, our main schools, we not only look at, yes, student enrollments, we also look at how our marketing dollars, but now I'm looking at...

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