MA Business Success 122: Retention - Part 1 of 4

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In this new podcast series, the next four episodes are going to be all about Retention. Keeping your students longer. For the first part, Phil & Graham will talk about building a community and how important that is, when it comes to retention of students. As your business grow larger and larger, you've got to make sure you actively put some effort into keeping that family feel, that gel, that cohesiveness. It's one of those things that sometimes are overlooked, they get so big that people feel disjointed, they don't feel part of something.

This episode will offer you tips on how to bring them all back together.

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Rant: 3 C's To Create Magic Classes

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There are three C's to magic classes. Number one is to connect. Connect with every single student that comes your way. Connect with them with the appropriate touch with your words, with your eyes. Then, you need to create.

Create magical, impactful classes that leads them excited and wanting to come back. Last but not least, confidence. Give them the confidence that they can apply the skills that they've learnt in the outside world.

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TIMA Wrap: Jack of All Trades, Master of None

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People are trying to do everything, and they're doing nothing effectively. So focus on things you can control, and then find good people, that are doing it. Both from internal leaders through to maybe external. The key to success to your business is stop being a jack of all trades and master on none. Start building your team.

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Rant: Leave Your Shoes At The Door

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In this Rant, Phil discusses the impact that instructors leave their students after every class. It is important to leave your baggage at the door & don’t bring them to the mat.

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Rant: Leave A Great Taste

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There's a couple of ways to keep the energy in your school up. One thing I love to do after you've had a great class is make sure that we actually say, "Goodbye" to the students before you leave. Make a conscious effort to walk over, shake their hand, and thank them for being on the floor.

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Rant: Enthusiasm Is Caught Not Taught

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The secret to making a class magic is the vibe, the mojo and the dojo, the energy. However you want to say it, it's all about enthusiasm. There's a saying we say: "Enthusiasm is caught, not taught." So, it's important your instructors and everyone around the school is pumped, enthusiastic, and your classes will be killer.

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Rant: Embrace The Journey

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It's important that you are recognize and understand, it's all part of the journey. We're all in different seasons, whether you're young, whether you're old, whether you've got injuries or not it's so important that you embrace each and every single moment and try and find the lessons within them, so that you can continue on your success journey.

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TIMA Wrap: Leadership & Meetings

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Every business, whether you're a martial arts business or not, should emphasize and put time on your staff and training your staff. The only way you do that is through meetings. The downfall is the bigger you get with your team and the bigger your business and your company grows to, the more meetings you seem to find yourself into. So you need to structure your meetings, you need to step up & step aside, and let your team start to run your meetings.

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Cut: Be A Good Finder

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"Be a good finder" means to go find the good and not pick up all the bad. Often we focus and we find 10 things that are wrong, but that's the thing. See everything, correct a little when the time comes and praise a lot.

 

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Rant: Patience Is A Virtue

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The destination is nowhere near as important as the journey. Show patience. Walk the path. Every step. Every twist & turn and enjoy the journey.

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