MA Business Success 31: Do You Need a Website?
Alex: So today's issue that we're dealing with is whether or not to take the plunge and get yourself a website up and running. Now, Graham, it's gotta be a must doesn't it? Graham: It is definitely a must if...for the listeners out there that have just neglected to take a website, create one, or they've got one from the, I don't wanna say the stone ages because they never existed, the early days, you really do need to put some time and effort. No, in this industry, in this modern era, your website is your shop front. It's where people will browse and knowing personally ourselves the way that people buy, their buying habits nowadays, there's a lot of people that are very interested in doing a lot of research about you well before they ever call you or engage in your services. So having a great website is a good way that they can compare you to what else is out there. And you have...honestly, you've got less than 10 seconds to make a good impression. So if you've got too much text or...
TIMA Road Map #3: What is Your Average Student Fee?
Good day guys, Graham McDonnell here from TIMA. In this video, I really want to touch on a really... I guess sometimes can be a sensitive topic and that is your average student fee. Having traveled the world and talked to lots of different business owners, I hear all the time how many student numbers they have. Now that's a great number, that's really great confidence booster but what you got to look at is, well, how is the business tracking? We're talking about P and L's - profit and loss. And for a lot of business owners listening and I'm sure you guys are really sitting up with your ears forward. It's all about making sure that really at the end of the day we're here to serve our students, give them the best possible product, but we also need to make sure we've got a viable business. So when we look at the students that we have at WAIMA, our main schools, we not only look at, yes, student enrollments, we also look at how our marketing dollars, but now I'm looking at...
MA Business Success 30: Cancelling & Quitting
Alex: Now today, we're talking about the topic of cancelling or quitting. So Graham, just explain a little bit more about quitting. Graham: It's a heartbreaking process for any business owner, losing a client. For us, it's a process that years ago used to be quite an awkward one and now we've realized what we want to do is we want to try and celebrate as much as we can this process with the students. There are going to be some factors where you leave on sketchy terms. And just a while ago, some people uproot. But how we try and do is, we try and make the process as joyful as we can, as much as internally it's the worst thing in the world. Alexa: It's joyful you're quitting. Graham: Yes, we've got to explain. Like any relationship, a good relationship where it comes to an end, it's a hard thing if you leave on bad terms, that then poisons that relationship and they then may just spread the word. If you leave with the door always open and that welcome feeling, it may simply be the...
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