MA Business Success 122: Retention - Part 1 of 4

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In this new podcast series, the next four episodes are going to be all about Retention. Keeping your students longer. For the first part, Phil & Graham will talk about building a community and how important that is, when it comes to retention of students. As your business grow larger and larger, you've got to make sure you actively put some effort into keeping that family feel, that gel, that cohesiveness. It's one of those things that sometimes are overlooked, they get so big that people feel disjointed, they don't feel part of something.

This episode will offer you tips on how to bring them all back together.

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Rant: Building Community is Vital

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Retention is one of those tools in your tool box that is extremely important to keep members. One of the tips I found, is to create a really good community and how you do that is having dynamic classes, make it really exciting, but generally build really good rapport with your students. That's one of the key factors. It's easy to actually keep people who enjoy being around you rather than struggle trying to market to new people. So, retention is the key. The best way to do so is to create a great family and a community in your school.

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