TIMA Wrap: Find Out What They Want, Go Get It, And Give It To Them

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There are people that you're trying to help over here, place of pain. They're over here. Where they want to be is over there, place of gain. If your product or service can take them from point A to point B, well then my friends, you're going to have a very successful business with a very successful outcome.

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Rant: 3 C's To Create Magic Classes

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There are three C's to magic classes. Number one is to connect. Connect with every single student that comes your way. Connect with them with the appropriate touch with your words, with your eyes. Then, you need to create.

Create magical, impactful classes that leads them excited and wanting to come back. Last but not least, confidence. Give them the confidence that they can apply the skills that they've learnt in the outside world.

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TIMA Wrap: Jack of All Trades, Master of None

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People are trying to do everything, and they're doing nothing effectively. So focus on things you can control, and then find good people, that are doing it. Both from internal leaders through to maybe external. The key to success to your business is stop being a jack of all trades and master on none. Start building your team.

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Rant: Leave Your Shoes At The Door

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In this Rant, Phil discusses the impact that instructors leave their students after every class. It is important to leave your baggage at the door & don’t bring them to the mat.

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Rant: Enthusiasm Is Caught Not Taught

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The secret to making a class magic is the vibe, the mojo and the dojo, the energy. However you want to say it, it's all about enthusiasm. There's a saying we say: "Enthusiasm is caught, not taught." So, it's important your instructors and everyone around the school is pumped, enthusiastic, and your classes will be killer.

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Rant: Embrace The Journey

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It's important that you are recognize and understand, it's all part of the journey. We're all in different seasons, whether you're young, whether you're old, whether you've got injuries or not it's so important that you embrace each and every single moment and try and find the lessons within them, so that you can continue on your success journey.

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TIMA Wrap: Leadership & Meetings

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Every business, whether you're a martial arts business or not, should emphasize and put time on your staff and training your staff. The only way you do that is through meetings. The downfall is the bigger you get with your team and the bigger your business and your company grows to, the more meetings you seem to find yourself into. So you need to structure your meetings, you need to step up & step aside, and let your team start to run your meetings.

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Cut: Be A Good Finder

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"Be a good finder" means to go find the good and not pick up all the bad. Often we focus and we find 10 things that are wrong, but that's the thing. See everything, correct a little when the time comes and praise a lot.

 

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Rant: Get Your Class Pumped

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Crowd attracts a crowd. There's nothing like exciting classes to really help with your retention, not only from a student point of view, but also a referral if you really want to generate some excitement in your school. Some things that we do is make sure you've got a great programme, but more importantly, instructors are able to deliver that with enthusiasm, are able to deliver that in exciting and a fun way. I tell you what, your students will be loyal to you forever.

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Rant: Praise Awards and Postcards

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Praise, awards and postcards are all vital for your assistant instructors to be doing at the end of class. So what does this mean? Well praise, make sure your assistant instructors are continually praising your students, not just in the class, but after class with high fives, good jobs, and all that type of stuff. Don't forget your awards, little merit certificates, awards certificates, badges, all these little things are silly. Jelly beans that your students will thrive on for doing a great job in class. And last but not least, postcards. There is nothing better than your students getting that postcard in the mail. Man, you should see the smile on their face.

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