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Retention is one of those tools in your tool box that is extremely important to keep members. One of the tips I found, is to create a really good community and how you do that is having dynamic classes, make it really exciting, but generally build really good rapport with your students. That's one of the key factors. It's easy to actually keep people who enjoy being around you rather than struggle trying to market to new people. So, retention is the key. The best way to do so is to create a great family and a community in your school.