A New Era of Growth

Your Martial Arts school is under a new era. And if you were planning on things going back to “pre-pandemic normal” — it’s time to scrap those plans.

The Covid-19 pandemic wasn’t like throwing a rock into a still lake, with ripples that move outward until they finally disappear and the stillness returns. Rather, the pandemic was like a storm that morphs and shifts a lake’s landscape, permanently. 

The marketing strategies that used to work for your school might not work in 2022 and beyond because the landscape has completely changed. Your plans need to be adapted, reimagined, or even scrapped entirely to meet the new expectations of today’s customers.

As we look ahead to this year and the future, it’s important for schools to invest time, budget, or resources into the Five Martial Arts Marketing Strategies we have detailed below for your school to grow.

 

No Gimmicks, No Marketing BS!

No...

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Our team goal is what we can do for you and your business to help you & to train you to get the same results, if not better results on what we have in our martial arts business.

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We are a team that will essentially go in and rescue dojos. Learn from the team on how to achieve your goals realistically.

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Business Owners should realize that in order to get out of the business, you have to get back in it. To get in, you need to get out. If you want to build an empire, it is important not just to focus on the leads, but most importantly, on your business structure.

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There's a couple of ways to keep the energy in your school up. One thing I love to do after you've had a great class is make sure that we actually say, "Goodbye" to the students before you leave. Make a conscious effort to walk over, shake their hand, and thank them for being on the floor.

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The secret to making a class magic is the vibe, the mojo and the dojo, the energy. However you want to say it, it's all about enthusiasm. There's a saying we say: "Enthusiasm is caught, not taught." So, it's important your instructors and everyone around the school is pumped, enthusiastic, and your classes will be killer.

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It's important that you are recognize and understand, it's all part of the journey. We're all in different seasons, whether you're young, whether you're old, whether you've got injuries or not it's so important that you embrace each and every single moment and try and find the lessons within them, so that you can continue on your success journey.

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Every business, whether you're a martial arts business or not, should emphasize and put time on your staff and training your staff. The only way you do that is through meetings. The downfall is the bigger you get with your team and the bigger your business and your company grows to, the more meetings you seem to find yourself into. So you need to structure your meetings, you need to step up & step aside, and let your team start to run your meetings.

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Mindset is a must for any full-time or professional instructor. Live by this rule: O-A-R-B-E-D. Ownership. Responsibility. Accountability. Then below the line, which is that negative mindset: is Blame, Excuse, and Denial. Take note: It's important to always live above the line.

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If you're not growing, you're not improving, you're simply going backwards and you're going to die in regards to martial arts, so it really important that you guys here keep that fire burning. Stay passionate. Still train. Have fun, but also always, always, always look to improve yourself.