MA Business Success 59: How to Become Successful at Your Martial Arts Business

podcast Sep 11, 2016

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Phil: Good day, team. Phil Bitten here from Martial Arts Business Success and I'm here for our forth and final podcast with the amazing Dave Kovar and as always, my business partner/partner in crime, Graham McDonnell.

Maybe I was going to call him something different then, you know, but no one will ever know. Well we've got a great topic here as our forth and final one. You know, what is the difference between success and failure? Are there some common threads that Dave's seen in his illustrious career as a martial arts practitioner, coach, you know, someone who's been around the world and really probably in my mind, has probably seen more about martial schools and instructors and students than I ever have and probably ever will and same to you as well.

But, there's going to be some sort of common threads between the successful people and the people who aren't quite so successful, or potentially failing in...

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MA Business Success 58: How to Learn From Lessons of the Past to Create a Business of the Future

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Transcription 

Phil: Good day, team. Phil Britten here from Martial Arts Business Success. I am here joined with Graham as always and also the one and only, for our third podcast with Kiyoshi Dave Kovar. Welcome again.

Mr. Kovar: Nice to be here, guys.

Phil: Awesome.

Well, you know, we've been diving real deep with some great strategies and mindsets and experience from somebody who's been in the industry for many, many, many years and you know, I thought, what better way than to kick off today's podcast would be, if I had my time again, what would I do? Step 1. Mr. Kovar, sir.

Mr. Kovar: All right. I'm all right. And so first and foremost, I think if I was starting a martial arts institute full over right, if that's what I decided I wanted to do, which I would decide, right? And I look back and think of all the mistakes, but I'm not disappointed with the decision I made to be a full-time martial arts professional. And...

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MA Business Success 57: How to Create a Successful Team to Grow Your Martial Arts Business

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Transcription 


Phil: Good day team. Welcome to Martial Arts Business Success. We're here with the one and only Dave Kovar. I'm Phil Britten and...

Graham: I'm Graham McDonnell.

Phil: And today, we're gonna be talking about how to build a world-class team, and let me tell you that we've had a chance to train and be around Dave's team, and they are world class. A reflection of someone's business is the students that they have, and a reflection of the students is the instructors, and I think it all begins and ends with the training of your staff and instructors. So, hiring, firing, growing, training, we could be here for days, but within 12 minutes, we're gonna give you the best that we got on how you can build your team. Whether you're a one man band or got three, four, five people on your team. So Graham, what've you got?

Graham: Where do we start? I just said, you know, this is the hard part. Some of the goal is...

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MA Business Success 56: How to Grow Your Business in a Tough Economic Climate w/ Legendary Martial Artist & Business Owner Dave Kovar

 

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Transcription 

Phil: And we have the one and only, Mr. Dave Kovar. Thank you for joining us.

Dave: Oh, my pleasure. Glad to be here, guys.

Phil: Well, what an absolutely awesome podcast we have for you guys, the next four. We're gonna be diving into some really good topics, good subject matters from someone who's been in the industry for such a long time. Somebody who's, you know, travelled the world and got the scene, so many instructors and schools. So just an amazing wealth of knowledge that we can then share on and impart to all you other school owners out there.

So in saying that, we're gonna kick it off with topic number one which is how to last 30+ years, and in particular, how long was it?

Dave: So like November 1978 so going 38 years in the business yeah.

Phil: Woo. Wow, that's amazing. So, you know, how to last 30+ years and still enjoy it? Wow! Graham, what have you got?

Graham: Look, I guess starting...

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MA Business Success 55: How to Create a Strong Brand Presence for Your Martial Arts School

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Phil: We've got another cracker for you today guys, it's all about how do you build great presence around your brand? I don't mean the presents that you get at Christmas time. I mean the presence that you have in your community, in your environment and more importantly it's about your brand. Like how do people see you? Are you blended in with the other Martial Arts schools or businesses or do you stand above? Graham?

Graham: Phil, let's talk about ourselves first and how we did it and then let's just share some of the strategy and things that you guys might want to just be aware of. I know, geez when we first started our company at WAIMA and we joined forces. We really wanted to make sure we stood out, because at the time there was a trillion different Martial Arts studios. Goodness! It's one of those things that you can get lost in the crowd very quickly. Plus, you've also got to make sure that...

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MA Business Success 54: How to Survive an Economic Downturn & Be Profitable in the Long-Term

 

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Transcription 

Graham: It's probably across the globe. I don't believe that anybody is sheltered from this, and it’s talking about the economic downturn.

Having spoken with quite a few friends in the industry, everybody's feeling the pinch. Whether they like to admit it or not, it's out there. So, what do we do to weather the storm? How do we get through this, how do we make sure that we keep our staff and our team motivated even when sometimes the numbers are lower coming to your business, or you might be losing people or again, there's your financial burdens put on you, and there's some challenges there. Let's tackle the first and foremost.

Phil: Yeah, I just think I'll mention to you also, when Graham and I first went into business together in 2008, there was a massive downturn. It's just circumstantial, I guess with the relationship we had, the business that we were trying to do, we actually grew...

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MA Business Success 53: How to Turn Your Martial Arts School Into the Apple of Its Industry

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Graham: Well, what is culture, Phil? You know? There's going to be a few guys listening that are just going to be thinking, "Well, it doesn't really make sense. What do you do?" It's your values, what you stand for, the image of your business. You, as the owner, what you like to have as your...I guess, how your staff operate. If you're just a one-man band, what do you stand for? I guess, something that we've really identified with us is, you know, how we like to treat our guys. And, again, the saying, "When the boss is away, the mice will play." Or in this sort of case, if you are looking to step away from business, you want to make sure that your team operate at the same level of professionalism when you're there to when you're not there.

So what we've done is to really gonna break it down into a few little parts first and foremost. So what we've done is, we have a mission statement, a vision statement, we...

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MA Business Success 52: How to Use Charisma to Stand Out from the Crowd & Beat the Competition

Watch the video below Listed to the podcast below Graham: Today, we've got a really exciting topic and it's all about charisma. Now first and foremost, we've got to identify, what is charisma? That's a really tough thing to try and bottle and try and summarize. It's all about the energy in your business and really what we've done is we've identified, Phil, that using the example...and we use this a lot when we talk about charisma and helping people to understand it...is imagine having two restaurants side by side, serving the exact same food with the exact number of staff. One is absolutely packed with a waiting list for months and the other is just empty. What is the difference? Well, it's the energy I bring to it. So how do you summarize? How do you teach energy? And I know the part about teaching strategy is enthusiasm is caught, not taught. But there are certain things that we have distilled down on our journey and reflecting back on our own business that we've identified....

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MA Business Success 51: How to Introduce a New Martial Arts Program to Your School

Watch the video below Listed to the podcast below Phil: And today our topic is on how, when and should you start a new program within your school. Graham, what have you got, man? Graham: All right, a can of worms. We've had a couple of our coaching clients. A big shout out to John Donahue. This one's sort of targeted at you, mate. Plus, also, quite a few others that have asked the questions. Income streams in your school. You've got your primary system that you operate with, and that's your bread and butter, the one that you've grown with through your entire history. But you're looking to potentially attract a new client, or a new type of group to your school. Should you do it? When's the right time and how do you go about it and all the rest of it. So, I know that in particular, John was talking about adding in kids curriculum. And that was something that they haven't had in their program before so, there were lots of questions in and around that. Plus I've got a couple of my...

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MA Business Success 50: Paid Trials vs. Free Trials - The Pros and Cons of Offering Trial Periods

Watch the video below Listed to the podcast below Phil: And we're coming at you with another great topic to help you guys take your school from where it is to where you want it to be. So today's topic that we're going to be talking about is something that gets addressed a little bit with people who contact us, and even we at our school toy with both of these type of topics. And what we're talking about is paid trials versus free trials. Graham, what've you got, mate? Graham: You know, we've done full circle, Phil. We've done full circle and will continue to do that as the market changes and the climate and people's needs change. Free trials, you get every man women and dog, and volume, definitely. But then you talk about the pay trials. You're looking to qualify people a little bit more. You tend to have people probably a little bit more serious that come to those ones. But again then you're looking at, I guess your sales strategy. Better make sure that's locked down tight because...

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